Chief AI Officer & Business Strategist
Julen Garritz Alcalá
Technology alone is not a competitive advantage; execution is. A hybrid executive who speaks the language of the Board and the language of Engineering.
Julen Garritz Alcalá
CAIO | Ex-CEO MejorCompraTV
Bridging Vision & Execution
I am a hybrid executive who speaks the language of the Board (P&L, EBITDA, Market Share) and the language of Engineering (LLMs, Voice Agents, Python). My career is defined by a single obsession: finding the most efficient path to profitability.
With over 15 years of experience as a CEO, I built multi-million dollar businesses from the ground up, securing distribution in over 5,000 retail locations. I learned that sustainable growth requires structure, culture, and aggressive sales strategies.
Today, as a Chief AI Officer, I apply that directive mindset to Artificial Intelligence. I don't implement AI just because it's trending. I do it to reduce friction, skyrocket revenue, and empower talent.
30%
Revenue Growth
Sales increase through Voice Bots and digital strategies
15%
Cost Reduction
Operational savings through intelligent automation
5,000+
Retail Presence
Store distribution network established
Professional Timeline
Chief AI & Innovation Officer
Directo · México
Leading the transformation of direct sales architecture through AI. Spearheading Voice Agents, LLMs, STT/TTS integration. Optimizing Call Center infrastructure achieving 15% reduction in operational costs.
Independent Consultant
Independiente · México
Collaborating with VC funds across mobility, public transportation, digital transformation, and software integration (Salesforce). Specializing in brand differentiation, storytelling, and business development strategies.
Group CEO
Grupo MejorCompraTV · México City
Established and led a multi-million dollar omnichannel direct response company. Built the #1 brand in Mexican department stores (Flavorstone) with distribution across 5,000+ stores. Developed market-leading brands including Flawless and SodaStream.
Marketing & Operations Professor
Universidad Anáhuac México · México
Taught core business courses leveraging industry experience. Developed curriculum focused on applying marketing, analytical, and operational best practices.
Marketing Director
Inova · Latin America
Led transformative growth for one of Latin America's leading DRTV companies. Developed disruptive go-to-market strategies across TV, online, and print media for 10+ flagship brands.
Restaurant Entrepreneur
Various Ventures · México
General Manager of Restaurante Danubio (iconic top 10 Mexico City restaurant). Founded Restaurante La Pigua and Playacar Marisquería. Combined culinary passion with strong operational skills.
Core Competencies
AI & Automation
Voice Agents, LLMs, STT/TTS, intelligent automation. Bridging strategic vision with technological execution to drive measurable business outcomes.
P&L Leadership
Full P&L ownership across multi-million dollar operations. Driving operational discipline, cost optimization, and profitability across all functions.
Go-to-Market Strategy
Developed innovative commercialization strategies. Successfully blended DTC and retail models to optimize reach and market penetration.
Team Leadership
Built high-performance teams across all functions. Developed strong collaborative cultures focused on outcomes and accountability.
Business Development
Secured distribution in 5,000+ retail locations. Built market-leading brands from scratch with aggressive sales strategies.
Education & Credentials
MBA from IPADE Business School. Data Analytics from Tecnológico de Monterrey. Certified in AI for Business and Generative AI Leadership.
Interactive Demo
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Julen Garritz Alcalá
Chief AI Officer & Business Strategist
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